Full stack product executive, focused on building tools that serve the needs of users. I bring vast experience in end-to-end product lifecycle in multiple industries, including e-commerce, entertainment, Fintech and Social networking. I’ve spent the last 5 years at the cutting edge of digital health, building customer centric, deep tech products which improve health + care.
As an architect by trade I find an underlying similarity in the scoping of architecture and digital product requirements as trying to figure out who your product is aiming to please and what it will take to achieve that goal. Architectural design is basically user experience design on a physical and spatial level, where space is just another medium and buildings and structures are the interfaces and frameworks that users can interact with. A building then is a tangible version of an app.
I adopt a holistic approach when designing products. composing the “what”, “why” and “how” into one cohesive stream of thought, combining internally and externally thinking altogether.
I put a lot of emphasis on user-centric design and functionality, and relentlessly focused on how users experience their product.
Get a glimpse of what I’ve been busy with.
I love working on new and exciting products, give me a shout and let’s talk about yours.
Tel: +972 54 4560008